Sommer Aweidah is responsible for developing and maintaining the Ethos Veterinary Health brand, digital media and related content. She is responsible for developing and implementing a communication strategy promoting Ethos Veterinary Health as a thought leader, and a purveyor of excellence in veterinary medicine. She firmly believes that no marketer should work alone, collaborating closely with team members throughout the organization to ensure marketing strategies, content and tools support the overall needs of the organization and its goals. Working closely with her team Sommer oversees the social media and content creation aspects of marketing for Ethos Veterinary Health, all of its hospitals and all of its aligned services. No two days are the same, and it’s never boring. The creative marketing team consists of A+ team members, all of whom are equally dedicated, creative and strong in their areas of expertise.
Sommer Aweidah joined the IVG network of hospitals in 2006. She has over twenty-five years of marketing experience in the industries of finance, biotech, international development and veterinary medicine.
When not at work, Sommer can usually be found outdoors, hiking with her dog in the woods and depending on the season, skiing, mountain biking, or gardening. She is also an avid traveler and reader.